• CTC
    2.4L - 3.0L

  • ROLE
    Content Writer

  • LOCATION
    New Delhi, IN

  • EXPERIENCE
    Senior




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Description

Job Description

Using digital media effectively, act as the company ambassador/evangelist. Play an important role in developing Business strategy to reach and attain new customers, stir discussion, maintain blogs and drive traffic to the website and social media platforms.

Job Responsibilities

- Create the content strategy – different types of content to achieve the business outcomes of user acquisition, engagement, trust building and awareness

- Draft, edit and upload copy/content for the website blog as well as the social media channels ensuring traffic as well as engagement through daily updates

- Execute content partnerships with other established blogs and platforms

- Develop and execute a monthly content calendar both on the blog and social media

- Conduct regular research on the target group to understand the content they want to read

- Creating content for digital marketing efforts

- Collaborating with the Digital Marketing Team and Graphic Designers on a regular basis

- You will be judged on your ability to build a social, viral and vibrant community for Tripshelf users, links with other platforms, content partnerships and effective marketing communication strategy

Job Requirements

- 2-5 Years of experience in managing a blog and social media activities (preferably for a consumer facing product/service company)

- Experience in writing for a travel company is a BIG PLUS!

- Marketing communication to generate consumer engagement

- Demonstrated creativity and documented immersion in Social Media. (Give links to profiles as examples)

- Strong writing, editing, and proofreading skills

- In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

- Ability to execute projects on time and to work collaboratively in a team environment

- Strong organization skills: self-directed and capable of working effectively in a fast paced environment while juggling multiple social media platforms.

 

 


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