• ROLE
    Business Analyst

    Moradabad, IN

    Junior, Mid-Level, Senior

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Job description

  • 1. Execute key components of SEO strategies, including keywords research, on-site optimization, competitor analysis, off page analysis.

  • 2. Develop and maintain the online marketing strategy in order to produce the web profile and level of inquiries and viable inbound traffic to allow the sales team to achieve sales targets so this will need a number of metrics to be developed and subject to continual improvement.

  • 3. Build system and protocols internally that ensures all content is optimized across all platforms and user experience (websites, mobiles, social, video, blogs, retail portals etc.)

  • 4. Create the necessary technical architecture.

  • 5. Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.

  • 6. Managing web resource to organize changes to web pages and design.

  • 7. Monitoring and measuring client competition, and overall market trends surrounding keywords traffic, conversations, algorithmic shifts, etc.

  • 8. Write effective meta titles, meta keywords and meta description with call-to-actions as needed.

  • 9. Reporting and analysis of current and historical SEO campaigns.

  • 10. Perform backlink analysis, opportunity identification, solicitation and optimization.

  • 11.Monthly reporting and setup of ongoing reporting for new clients through Kipzer, Google Webmaster Tools and Google Analytics .

Desired Skills and Experience

  • 1. Candidate should have good knowledge in leading SEO projects for at least2 years - technology industry experience preferred.

  • 2. Good understanding of B2B business and marketing dynamics, current online marketing concepts, strategy and best practices.

  • 3. Researching and resolving HTML code & content, link architecture & navigation issues.

  • 4. Extensive experience in executing technical and local SEO best practices, reporting and proactively adjusting tactics,

  • 5. Must have strong written and verbal communication skills.

  • 6. If required candidate should be comfortable in a client facing role & also able to manage multiple tasks at once.

  • 7. Excellent communication skills are mandatory.

Certification in -

  • Google Analytics / Google Adwords a plus

Job Type:

  • Full-time

Required experience:

  • SEO / SEM: 1 year

Required education:

  • Bachelor's

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