2. Develop and maintain the online marketing strategy in order to produce the web profile and level of inquiries and viable inbound traffic to allow the sales team to achieve sales targets so this will need a number of metrics to be developed and subject to continual improvement.
3. Build system and protocols internally that ensures all content is optimized across all platforms and user experience (websites, mobiles, social, video, blogs, retail portals etc.)
4. Create the necessary technical architecture.
5. Promote both offsite and onsite activities and also the interactions that build ranking, profile and traffic.
6. Managing web resource to organize changes to web pages and design.
7. Monitoring and measuring client competition, and overall market trends surrounding keywords traffic, conversations, algorithmic shifts, etc.
8. Write effective meta titles, meta keywords and meta description with call-to-actions as needed.