• ROLE
    Content Writer

    Mumbai, IN

    Mid-Level, Senior

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Ability to interpret client briefs correctly

Researching clients, their competitors and the target audience

Develop new, original, clear and credible ideas, messages, content and presenting these to clients and colleagues

Conceive, develop and produce effective digital campaigns

Write clear and persuasive copy for websites, brochures, Social Media, pitches etc.

Update digital media team with timely content

Responsible for all content developed within Skarma

Develop strategy for content optimization

Ability to handle multiple tasks and tight deadlines with confidence and ease. Great skill in organizing resources and establishing priorities

Monitoring campaign effectiveness

Updating and amending campaigns according to feedback

Supervising and guiding the junior copywriter / interns

Check copy for spelling and grammar errors

Should be able to visualize and create creative routes for digital platforms as well as on-ground activations' From websites and emailers to general SM = digital

Elaborating & building identities, visual communications for branding projects

Capable of adapting to a wide range of clients from B2C (including general entertainment and luxury brands) to B2B (branded content, sales kits, etc.)

Conceptualizing and executing cross-platform digital campaigns.


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