To create comprehensive social media strategies for various projects that will allow increased visibility, engagement, membership and traffic across all brands of a particular project
To efficiently implement and manage SM strategies and plans on day-to-day basis
To become an advocate of a brand in social media spaces, engaging in dialogues and answering questions where appropriate
Experiment with new and alternative ways of leveraging social media activities for particular brands
Monitor trends on social media tools and appropriately apply that knowledge to increase the use of social media for any particular brand
Measure the impact of social media tools and methods being used on the overall marketing efforts and suggest improvements
Good knowledge of social media tools and techniques, strategy ideation and implementation for new brands/products
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