PRODUCT MARKETING MANAGER
TILL POS is a cloud based mobile point-of-sale software for all food outlets, hospitality stores and retail shops. At TILL, we help businesses realise the benefits of going digital. We provide store owners a way to build, manage and grow their business while creating a better customer experience.
We are an Australian startup looking to expand into India at a large scale. We are on a hunt to find a passionate product marketing professional who will create a brand and presence for TILL.
More info: www.tillpos.co.in
As a Product Marketing Manager, you will be responsible for the outbound marketing activities for our product. You will craft the messaging and positioning for TILL POS. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Product Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
Develop product positioning and messaging that differentiates your products in the market
Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Market intelligence – be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to crush them
Demand generation – develop the strategy and manage the marketing programs that drive demand for your products
Developing and executing on joint go-to-market / lead generation programs with the partner channel
Deliver customer insights and understand competitive dynamics to influence product, marketing and sales strategy; commission market research as required.
Generate customer advocacy content (video, case studies and testimonials)
Deliver go-to-market strategy and materials for new product and feature launches
Develop sales enablement materials (fact sheets, product materials etc)
5+ years business development/ product marketing experience, added plus if you have relevant experience in an industry such as software sales, telecommunications, e-commerce, cloud applications, POS, retail, or technology
Bachelor’s in business or marketing
Very strong written communication skills with content writing insights
Strong communication skills, including creating persuasive presentations and business cases
Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
Demonstrated ability to deliver compelling positioning and content
Flexible Work Hours
Sleep at work